As early as 2004, the first of our new web based digital tools were made available for manufacturers and retailers. That first product, a real time retail strategic price watch service tracking all print activity, was launched in Canada called "Datatail". Initially, it was designed to be used by mostly manufacturers in the CE and MAJAP industries but soon evolved into a full web marketing service company that today offers a one stop solution for all your web marketing needs.
Datatail revolutionized how retail advertising activity was being tracked and is still the preferred service being used by major brand names today. In 2006 a sister company called Tailbase was formed to meet a growing demand for great web solutions to the retail community. In 2011, Tailbase and Datatail have merged forming the Tailbase retail solutions company. Today our main area of activity is in the CE-MAJAP-BEDDING-FURNITURE-IT product segments of retail.
Our History
Our approach from the beginning was very different from most other web development companies doing websites for retailers. In fact our web expertise came from our team's hands on experience of having worked both for vendors on the supply side for many years and their actual ownership of retail stores prior to launching into the web development business. Leveraging that knowledge was the cornerstone to building what is now a large variety of web solutions for retailer today. We understand that no retailer is identical and that means offering tailored solutions for each type and size of business. Today Tailbase has 10 different solutions you can pick from, all built on a future proof platform with most of them having a tremendous variety of options to choose from to further distinguish yourself from your competition. We also pay close attention to making sure the visual signatures of all our Tailbase web products are "Best of Class".
Furthermore, if you get a Tailbase powered web site, we will not develop a web site for your direct competitor. Secondly, we back our web solution offers with the best guarantee in the business. Thirdly, our support is included in all our platforms.
Most developers do not have a retail background and they really rely on you the client to map out for them your specific wish list of features when trying to develop your web site. This is where the biggest disconnect happens. The presumption the retailer normally has from the development firm is that they understand your business and can anticipate your needs, thus often leaving the retailer with unfulfilled expectations. The other mine field the retailer discovers as they are on the journey of building their web site is realising that a key feature they needed or wanted wasn't part of the design they signed up for and the costs of adding it will be shouldered by them alone and can be quite expensive. At Tailbase our forward thinking team always develops features that are not only innovative but can be made available to our large client base therefore bringing down the costs of adding them to your web site.
It is comforting for you to know that at Tailbase retail solutions, "We get it!" We are not relying solely on you the retailer or manufacturer for the market information we need to develop your web site. Our expertise is well recognized throughout North America. So don't hesitate to contact us and discover for yourself why choosing Tailbase as your web developer is the best decision you can make.
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